Operators losing faith in Nokia Lumia phones, report suggests

 

Operators fear best features of Nokia Lumia phones are unknown to customers.

European telecom operators are losing faith in the Nokia Lumia range of smartphones. That’s according to news outlet Reuters, which revealed it had been told by the companies that Nokia’s Windows Phone handsets were unable to compete with Apple iPhone and Android devices.

Some operators said that the Lumia phones are too expensive, and not innovative enough to justify that price. In addition, they believe Nokia and Microsoft haven’t spent enough on marketing the devices, which have an image problem with some consumers due to software bugs and battery issues in earlier models.

Launched in 2011, the Lumia 710 and Lumia 800, haven’t set the sales charts on fire, and lagged in popularity behind iPhones and Android handsets. An executive from one of the operators told Reuters: "No one comes into the store and asks for a Windows phone."

The executive said that despite the fact that the Windows Phone operating system works well with PCs and allows users to do “tons of cool things,” this message wasn’t widely known by customers. If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell," he said.

However, it’s not all bad news for Nokia. The new Lumia 900 is currently selling above expectations in the US. Nokia will be hoping it sees similar success when it comes to the UK in the next few months.

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