Orange to launch own-brand smartphone with Intel processor

 

High-performance Android mobile exclusive to Orange customers.

Orange is to launch a new smartphone this summer. Powered by Intel technology, the Android device - currently codenamed Orange Santa Clara - will be exclusive to the mobile networks customers.

At launch, the phone will run the Gingerbread version of Google's mobile operating system, with a planned upgrade soon after to Ice Cream Sandwich, the latest version of Android. The high-performance mobile is powered by the 1.6Ghz Intel Atom processor.

The Orange smartphone has a 4in touchscreen display and is relatively slender, measuring just 123mm x 66mm x 10mm. It weights 117g, has 16GB of internal memory and boasts an eight megapixel camera which supports high-definition (HD).

Yves Maitre, senior vice-president of mobile multimedia and devices at Orange, said: "The proliferation of smartphones has brought a wealth of new experiences. We firmly believe that all our customers should benefit from the smartphone revolution.

“For 10 years, Orange has pioneered a successful own-branded approach to delivering to its customers high quality, affordable handsets in all price ranges, packed with locally relevant and unique services and features.”

Growing demand for affordable phones has led to the doubling of Orange's own-brand portfolio during the past 12 months. Around 15% of handsets available to Orange customers are now issued under the network's own brand. It hopes to increase this proportion to 20% in 2012.

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