UK smartphone users read most news in Europe, study finds

 

Read all about it - accessing news through phones surges in 2011.

UK smartphone owners look at more news through their handsets than countries in Europe, new data from research and analysis company comScore has found.

The organisation conducted a study into how smartphone users view news content in the five leading European smartphone markets - the UK, France, Germany, Italy and Spain.

The research found that the number of people looking at news across all territories, either through a browser or app, has increased by 74% in the last year.

The most voracious devourers of news were found to be in the UK - almost half (46.8%) of smartphone users admitted to accessing news sites at least once in the past month.

That’s significantly higher than the other nations - France was second, but only 36.6% of French phone owners access news content at least once a month. Germany was third with 35%, Spain fourth (32.2%) and Italy brought up the rear, with only 30.9% of users consuming news on a monthly basis.

More UK users access news daily than the rest of Europe too, with 15.8% of participants saying they looked at the news every day. Again, France was second (11.3%), Germany third (10.4%), Spain fourth (10.3%) and Italy fifth (10.2%).

Last month, research firm Kantar WorldPanel reported that more than 50% of the British population owns a smartphone.

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