When it comes to smartphone screens, it seems bigger is better.
We like big screens and we cannot lie. That's according to research which proves we're attracted to size when shopping for a new mobile phone.
A study from analyst firm Strategy Analytics found UK consumers prefer phone screens that are between 4in and 4.5in across - provided the handset is also thin.
The research also found that when we’re choosing a new phone, we like to go bigger. In fact, 90% of participants with existing smartphones selected a prototype device with a screen larger than their current phone’s.
Paul Brown, director in the Strategy Analytics User Experience Practice said: “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”
Although the majority of phone owners like to go bigger, there were some variations among different groups tested. For example, the study found that size is less important for women than it is for men. Females were more likely to choose a smaller-sized device than males.
Apple iPhone owners were less likely to seek a screen size upgrade than existing Android owners (although we wonder if that's because there’s only one size of iPhone).
Kevin Nolan, vice-president for the User Experience Practice, Strategy Analytics, stressed that phone makes should design their phones to incorporate these preferences.
“In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets.”